Freshends

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5 Reasons to Freshen Up Your Spa

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fpo_branding_homeWhat makes a spa stand out from the rest? Unique and bizarre facials might make headlines, but a five-star experience is what keeps guests coming back. Read on to learn why Freshends Luxurious Towelettes are the perfect way to raise the standard of luxury at your spa:

  1. Keep Guests Fresh and Comfortable: A spa is an intimate place. Whether your guest is receiving a massage, facial or waxing, they know they need to freshen up before the treatment (well hopefully). By providing Freshends for your guests, they will arrive to their treatments stress free because they know they can count on you to provide them with the necessary amenity to wipe clean any body part that feels less than presentable.
  2. They Are A Spa Technician’s Best Friend: A spa technician spends most of their day with a naked body so they will appreciate a client who has used Freshends beforehand… especially before a bikini or Brazilian wax. Freshends are 100% alcohol free and made with soothing ingredients including aloe, vitamin E, cucumber extract and chamomile so they are gentle enough to use anywhere on the body.
  3. Sustainable Luxury Branding: Looking to brand your spa as sustainable or eco-friendly? Freshends are biodegradable, flushable, and packaged using both solar & renewable wind energy, maintaining the brand’s commitment to environmental sustainability. All products are produced in California with strict adherence to state standards for environmental protection.
  4. Hospitality­-minded Packaging: While many households carry flushable wipes, Freshends is the only product packaged for the hospitality industry: discreet and individually-wrapped in stay fresh pouches that can be custom logoed. Consistent branding throughout your spa is a guaranteed way to immerse your guest in the full experience.
  5. Elevates The Guest Experience: This premium flushable wipe is currently carried in upscale resorts, country clubs, spas and private jets around the world. While the spa industry is booming with unique and unheard of treatments, attention to what guests really want can get lost. What your guests truly want is to experience an oasis where they can relax, rejuvenate and get pampered in every way possible. Treat your guests with the luxuries they deserve.

Freshen Up Like A Celebrity

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Will Smith, Bruno Mars & Freshends!

Celebrity endorsements have an undeniable influence on consumer habits, from health and beauty to the world of fashion — and now the restroom!

More celebs than ever are speaking out about their preference to use moist wipes, like Freshends, as an alternative to dry toilet paper. Before this trend publicly surfaced on the celeb circuit, adult use of wipes had remained sort of a “hush hush” household habit. Now, with celebs confessing their preference for moist wipes, we’re finally shaking off the topic’s taboo.

“I gotta have my wipes,” says pop star Bruno Mars. He, like many across the globe, has come to value luxury towelettes as an essential part of his daily personal care routine. A 2013 consumer survey in the United States found that about 33 percent of American households use moistened wipes, up 3 percent from 2011.

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Freshends: No clogs, no sewer issues (video)

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Freshends is a luxurious and more efficient way to get a clean, comfortable feeling in the bathroom, but some people are concerned that wipes clog toilets, pipes and even septic systems. We sympathize; there have been reports of wipes that claim to be flushable not really living up to that promise. However, we can assure you that Freshends are flushable, and we’ve gone to great lengths to test the fabric many times to ensure smooth flushing and problem-free toilets when it comes to our product. But what are words in this digital age, when there’s video? Watch the video, produced by the makers of the material used to make Freshends, Hydraspun Dispersible, which illustrates just how quickly and easily Freshends break down in the comprehensive tests.

Where Does a Luxury Experience Begin and End?

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While most luxury resorts, spas and country clubs pride themselves on creating extraordinary guest experiences, there seems to be a disconnect as to when this experience should begin and end. Does your staff begin to anticipate a guest’s unexpressed needs the moment they click onto your website to place a reservation or the second they walk through your swift, rotating doors? Does the experience end as soon as they check out of their room or with the courtesy email they receive once they’ve returned to their own home?

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Transparency Breeds Trust: Why We Choose to be Honest on our Labels

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Hypoallergenic. All-Natural. Organic. For those of us who purchase toiletries, beauty products, shampoos and other cosmetic items, these are words we see often. Does “all-natural” mean there isn’t a single ingredient that is man-made? What exactly does hypoallergenic mean? Read More about Transparency Breeds Trust: Why We Choose to be Honest on our Labels

Fresh Ideas for the New Year

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Fresh Ideas for the New Year

With 2016 quickly approaching, the new year offers the perfect opportunity to turn over a new leaf. Hotels have a chance to “wow” guests with a new experience by providing them with all the comforts of home.

Enter Freshends® & Freshstarts®. Freshends individually packaged, flushable moist towelettes serve as a luxurious supplement to dry toilet paper, and Freshstarts high quality makeup remover towelettes will not only please out-of-towners, but they’ll also leave your towels clean & stain free. While few if any guests will be willing to mention their personal bathroom hygiene habits, a 2013 consumer survey found that over one third of American households use flushable wipes at home. And due to strict TSA requirements, few women travel with their own makeup remover.

A dispenser of Freshends next to the toilet paper roll along with a basket of Freshstarts on the restroom counter are all you need for your guests to start the new year off right. Raise your standard of luxury and join the list of elite venues across the globe that carry these products, including The Ritz-Carlton Hotel Company, MGM Resorts International, Marriott International, Preferred Hotels & Resorts, Montage Hotels & Resorts, Starwood Hotels & Resorts, Auberge Luxury Resorts and Mandarin Oriental Hotels.

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Celebrating Women in Business

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Ann Rommel & Jill Beck, co-founders of Freshends

During the month of October, the U.S. Small Business Association (SBA) celebrates National Women’s Small Business month — a celebration that honors women who are entrepreneurs and leaders in business.

According to the SBA, approximately 8.6 million businesses in the United States are owned by women. As the number of women-owned businesses continues to increase, so does their contribution to economic growth and job creation.

Freshends co-founders Jill Beck, a former tennis professional with a busy travel schedule, and Ann Rommel, a former sales and marketing professional at companies such as IBM and The Walt Disney Corporation, saw a need for a bidet alternative. Together they created Freshends individually-wrapped luxurious towelettes, the first wipe suited specifically for the hospitality industry.

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Sensitive Care for Those Who Need It Most

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When it comes to freshening up in the bathroom, the reasons to choose flushable wipes over dry toilet paper are innumerable. For supreme cleanliness, our individually-packaged, flushable wipes, which are composed of natural ingredients including aloe, are preferred by many. But for some, Freshends are more than a personal preference; they’re a life-changing necessity.

About 700,000 Americans are affected by Crohn’s disease, an inflammatory bowel disease that typically affects the end of the small intestine. For those who have this disease, dry toilet paper can cause severe irritation and damage to the skin. As one could imagine, Freshends serve as a comfortable, soothing and discreet alternative.

“As a patient diagnosed with Crohn’s Disease I can tell you that people with Crohn’s or colitis use the toilet anywhere between five to ten times a day,” says Eric, a Freshends customer from Phoenix. “For some of us, the use of moist towelettes are lifesavers.”

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